Is Your Business Ready to Tap the Whales?

Mobile Marketing has become quite a popular source of developing one on one relationship between a brand and a customer over time. The term ‘Millennials’ is used to label those groups of people who engage with businesses through mobile phones and Smartphones regularly. Considering the amount of time that Millenials spend with their devices and the speed with which they communicate the latest news on their social media accounts, businesses are now on the look out for tapping these groups and attracting them to their websites. However, even in this group, there is a niche group termed as the “Whales” by Flurry. Continue Reading →

Web Development Goals for a Great Online Presence

The increasing influx of online research and development has forced even the most non-tech friendly businesses to jump on the bandwagon and create an online presence. The overall process of setting up a proper website, operating it effectively with up to date content and making it reachable to the right target audience requires ample amount of financial investment. To make sure that the finance invested in creating an effective online presence does not go in vain and produces the desired results such as increased sales or business outreach, there are certain web development milestones that a business must achieve. Here are some of the basics gathered with the help of Web Ninja and The Moo’s NewsContinue Reading →

Common Mistakes Committed in Web Design

When running an online business, having a good website is important. This is where people can know more about the products and services that you offer. They can even make direct purchase if they were enticed by the presentation of the website. Therefore, it goes without saying that web design, should be given enough attention. Otherwise, people would look for a better option.

There are a lot of details in web design that should be given attention to. Sadly, there are those who have different ideas in dealing with web design. As a result, instead of promoting the website, they end up harming the visibility of the site among the visitors. If you are currently dealing with web design, here are some of the most common mistakes that you need to avoid:

• Giving priority to the aesthetic appeal over function. Just because the term is web design does not mean everything is about the visual appeal. The more important part is to have a functional website. This means that even if the website is designed in such a way that it will be catchy to the eyes, it should not affect the functionality or ease in navigation.

• Loading lots of contents to the website. This is another mistake in web design that must be avoided. Yes, it is great if people get a lot of information by visiting the site. It will give them an idea that your company is really the authority when it comes to a specific field. However, you have to make sure that the contents are not thrown all over the place. If so, it will be difficult for them to digest the ideas. In fact, it could even slow down the website when loading.

• Using lots of graphics and videos. By now, you must have already learned that with more heavy contents thrown on the website, the more difficult it is for people to load everything. Take note that if your website does not load in 5 seconds, most people will close it right away and look for another option.

If you don’t want to commit these mistakes, then you better hire professionals to do the job. You can check out the best internet marketing agency here. They will surely help you out.

The Coachella App

If you missed Coachella, you must have been living under a rock. No, I don’t mean if you didn’t attend considering that tickets for the two weekends ranged from $350 dollars to well over $1,000, in some cases. The popular social media sites were swamped with photos and information detailing personal experiences of the event. Magazines reported on “Coachella Fashion”. The biggest celebrities in the world flocked to Indigo, CA to attend the event, as well. The Coachella Valley Music and Arts Festival was founded in 1999 and has been going strong ever since. With the ever evolving landscape of technology though, the concert has obviously taken on some different methods to draw in the crowds and keep the event moving smoothly. Arguably the most notable… the “Coachella App.”

The Coachella App
Weeks before the festival you could download the app onto your phone and countdown the days until you would be arriving at the festival either during weekend 1 or weekend 2. The app allowed you to browse the 3 day lineup, pick out your favorite acts, and create your own personal lineup. It showed you an outlay of the festival, which because of it’s immense size was helpful when trying to get from stage to stage in a timely fashion. In years gone by, in order to “know” who was playing and when you might have to print out a schedule lineup or even write it down on a piece of paper. You might even have to draw a small map of festival grounds if you wanted to keep track of your whereabouts. Now, thanks to the app you could have all of this information at your fingertips.

Social Media Sphere
The Coachella App also allowed you to connect to all of your social media platforms. So, throughout the festival you could be connected to your Facebook, Twitter, and Instagram simultaneously. There were sections on the app besides social media connections that showed you where “fun and essentials” were as well as “eat & drink” stations. This allowed you to find various interactive activities, outside bathrooms, a ferris wheel, beer gardens, etc. While experiencing all of this you could, with the tap of a finger, document your experience. This wasn’t only helpful for creating a log of your experience but it was also helpful for keeping up with your “group.” Many people go to festivals in a large group. In years gone by it was quite difficult to keep everyone together or find everyone once the group had dispersed. The app now makes it easier to find your friends by checking in on where they are at a certain time. It’s not “full proof” but it certainly increases your odds!

Technology has done a lot for our world. It only makes sense that it would spill into every facet of our lives both professionally and socially. Individualized business apps for festivals and concerts aren’t the newest or most profound aspect of technology but it certainly outlines how much easier certain experiences are becoming thanks to the growing tech landscape.